Hi. Everyday marketing for everyone. What do I mean? We have gotten into
the mission of trying to explain what current marketing is and how it works.
Rather than trying to give a series of lessons systematically, I think it is
better to give a series of examples and explanatory cases.
But what I have not explained to you is that I am very bad at this in
marketing. Instead of using the usual techniques that are applied in
advertising (not to be confused with marketing)[1] I will talk about the
technical characteristics of the product, chemical compositions, legal aspects
and origin of the distribution. If after all you still have the irresistible,
the irrational impulse to buy a perfume, you can do it at the following link: (https://www.essensworld.com/940079678)
at € 21,50 the 50 ml. bottle. All the benefits will go to my particular
peculiar.
As you have already smelled, as a first example we will deal with the case
of aromas. And I don't say perfumery… because they aren't perfumes. Do not?
Let's see. Let's take some 50 ml. bottles of some well-known brand acquired in
renowned department stores. We will see prices between € 70 and € 90. And we
will be believed that it is about perfumes. But if we look at the bottle
carefully, does it put perfume anywhere? No. We can spin the bottle or the box.
But if we look at the bottom of the bottle we can see that it says “eau
d’toillete”. It will be the same! Well, no.
Each technical-commercial name of the aromas or fragrances responds to a
certain concentration of pure essential aroma in solution in water and alcohol.
It can be consulted on the Internet. The eau de toillete has a much lower
concentration than the perfume. The concentrations would be the following:[2]
Eau de solid or splash: 1% concentration.
Eau de cologne, cologne water: up to 3-6%.[3]
Eau de toillete, bath water: up to 13-16%.
Eau de parfum: up to 16-18%.
Parfum, perfume: from a 20% concentration.
Good. But pure essential oil "will not be the same." The one of
these big brands will be different from those "cheap", "imitation".
Well, no. Because you may be believed that these essences will be created in
Paris de la France, Belgium or Switzerland. Neither. Pure essences are acquired
in Turkey, from the company Seluz (http://www.seluz.com/),
a world reference in essences, together with Egypt. Seluz is the supplier of
major brands such as Chanel, Dior or Paco Rabanne.
But there is more. We must make the processes even more profitable. As the
concentration of pure essential oil is less, the duration of that fragrance is
less. To prolong its effect, chemical fixatives are used to prolong the
olfactory sensation over time. What is the fixative of perfumes? Dimethicone
copolyol[4] or Abil Grass, a silicone
used in a concentration of 0,5%. And there is still more. The natural
maturation process of pure essence in alcohol and water, which lasts about
eight weeks, can be reduced to only two weeks using more chemicals.
Dimeticona copoliol, PEG/PPG 18/18
Dimethicone. Fuente: Diccionario cosmético.
Everything for what. Reduce costs. In fact, the cost of manufacturing the
bottle and its contents is around four or five Euros. And the manufacturing
cost of the bottle is higher than the content. And with that amount, the
Turkish company Seluz "has benefits." Then all the cost of the
product until the final price is marketing (design of the bottle, advertising,
distribution and great benefits), all of which we spend and gladly pay for a
quality product ... sticks. I, selling € 21,50 per bottle, get benefits; the
Essens company obtains benefits; Seluz company, get benefits. What benefits are
obtained by selling it at 80 Euros?
If you want to acquire a real perfume, with a concentration of 20% pure
essential oil, without lacquers or fixatives, naturally macerated, you can do
it in this link of the Essens company (https://www.essensworld.com/940079678).
If you want to ask something or send you more information, fill in the
contact form. And thank you.
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